Woking, KOMPAS.com - Competition McLaren and Ferrari are not just happening in Formula-1 circuit track, also intensified in the supersport segment of the global car market. It was revealed last Thursday, when McLaren opened its new factory worth 80 million U.S. dollars, or USD 7.25 trillion to mass-produce a model that could speed up street legal 320 km / h with a selling price of £ 168,500 or USD 2.41 billion. Sales targets, including a great car, 4,000 units per year.
Ferrari trail McLaren-only participant Formula-1 (F1) of the most consistent, with annual revenues of $ 1.1 billion (Rp 99.7 trillion) and watched an average of 50 million television viewers around the world for one-time the race.
Arch-rivalsAccording to Bloomberg, citing Mark Jenkins, Co-Author of Performance at the Limit: Business Lesson from Formula One Motor Racing, a professor of business strategy at the University of Cranfield, UK, ambition McLaren will face tough challenges. The reason, many players supersport segment, and they have grown first.
"Technology is very, very high motorsport. If transferred to the road car, will make the cost less," he added. McLaren car production started after obtaining the funds 800 million U.S. dollars and utilizing technology developed in F1 racing.
Meanwhile, the electronics company that used in the racing world, ranging from Formula 1 to NASCAR and IndyCar, worth only about 20 million pounds ($ 285 billion) per year. Ron Dennis (64), when interviewed when inaugurated its new factory in Woking, England, said the decision to produce road cars is to preserve the future of his team in F1.
"If you look into the pit, as we saw many years, a consistent brand Ferrari in F1 only. To maintain the continuity of the need to diversify," he said. McLaren factory inauguration was also attended by British Prime Minister David Cameron.
"Preoder" 2,000 unitsDennis said the continued search for new investments after reducing its stake in McLaren Group. In Formula One team McLaren, Dennis stayed 25 percent stake, while McLaren Automotive which makes the car a mass only 18 percent. Largest shares of both companies are owned by the Mumtalakat Holding Co.. from Bahrain.
Previously, McLaren has worked with Mercedes-Benz sports car with the price of making 540,000 pounds ($ 7.7 billion) and only 106 units produced. At that time, the product had become McLaren is the fastest car, but in 2005 was defeated by the Bugatti Veyron.
Further, supersport McLaren has been on display in showrooms in the United States at the end of this year. Preorder this car, according to McLaren, has reached 2,000 units, with 250 units already shipped to buyers in Europe.
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